With the 'global village' becoming every day more and more a reality, one of the few barriers left is language.

Many companies have the desire to expand their trading borders, but are restricted by the ease of access to both sales and customer service communication channels.

Traditional options have been to either set-up multiple offices abroad, or get into the logistical nightmare of outsourcing to a multitude of call centres with huge drains on finance and resource management and oftern with inconsitent and spurious results.

The traditional locations for multi-lingual call handling tend to be in preipheral areas or even in completely different time zones, manned by agents that have little familiarity with the territory that the caller is calling from.

GoResponse are opening a new multi-lingual centre in Spain. Classed as a 'near-shore' centre rather than offshore, the operators will comprise of European nationals with bi-lingual and multilingual capabilities.

Using European expats, a superior level of rappour and call handling can be provided as each of the main languages offered will typically be handled by a team including operators native to that country.

This improves listening abilities, warmth and communication and reduces potential errors in data capture, including mailing addresses whilst maximising call efficiency.

Also time zones, public holidays and cultures will closely match those of the caller, all engendering the best customer experience.

Another significant benefit will be the option to have multi-lingual services on a bureau 'pay as you use' service, rather than traditional 'dedicated desks' which can often be commercially obstructive.

> Central European Based
> European Expats
> Bureau or dedicated seats
> Service levels on par with UK operation
> 1 stop solution with integrated reporting